<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>More Appliance Calls</title><link>https://moreappliancecalls.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for appliance repair companies.</description><item><title>Should an appliance repair company list its diagnostic fee on Google? The numbers say yes.</title><link>https://moreappliancecalls.com/blog/should-you-list-your-diagnostic-fee-on-google/</link><guid>https://moreappliancecalls.com/blog/should-you-list-your-diagnostic-fee-on-google/</guid><pubDate>Sun, 01 Nov 2026 00:00:00 GMT</pubDate><description>Most appliance repair shops hide the diagnostic fee and hope to explain it on the phone. The listings data, the ad click rates and the kitchen conversation all point the other way.</description></item><item><title>Oven season is three weeks out. What an appliance repair shop should run now.</title><link>https://moreappliancecalls.com/blog/oven-season-is-three-weeks-out-what-to-run-now/</link><guid>https://moreappliancecalls.com/blog/oven-season-is-three-weeks-out-what-to-run-now/</guid><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><description>Thanksgiving is the busiest oven and range week of the year. The ads, Google post, past-customer text and schedule changes to make before the first igniter call.</description></item><item><title>Hiring a marketing agency or freelancer for appliance repair versus doing it yourself: red flags, fair prices and why trial-first</title><link>https://moreappliancecalls.com/guides/hiring-an-agency-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/hiring-an-agency-appliance-repair/</guid><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate><description>What marketing help should cost an appliance repair company, the questions that expose a bad agency, when to do it yourself, and why a free trial is the only honest way to start.</description></item><item><title>Seasonality in appliance repair and a slow-season marketing plan that keeps the vans moving</title><link>https://moreappliancecalls.com/guides/slow-season-marketing-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/slow-season-marketing-appliance-repair/</guid><pubDate>Mon, 05 Oct 2026 00:00:00 GMT</pubDate><description>When the appliance repair phone goes quiet, why, and a month-by-month plan with offers, budgets and channels for the slow weeks between the summer fridge surge and the holiday oven rush.</description></item><item><title>Pricing and quoting for appliance repair: the diagnostic fee, flat-rate books, repair versus replace, and how pricing changes your marketing</title><link>https://moreappliancecalls.com/guides/pricing-and-quoting-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/pricing-and-quoting-appliance-repair/</guid><pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate><description>How to present the diagnostic fee without losing the call, build a flat-rate price book, handle the repair-or-replace question honestly, and why clear pricing lowers your cost per lead.</description></item><item><title>Missed calls and follow-up for appliance repair: text-back, speed to lead, and what the voicemail costs</title><link>https://moreappliancecalls.com/guides/missed-calls-text-back-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/missed-calls-text-back-appliance-repair/</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>The first shop to answer books the warm-refrigerator call. What a missed call costs an appliance repair company, the text-back that recovers it, and the follow-up routine for quotes.</description></item><item><title>Website essentials for appliance repair: the seven things the site must do before you spend on ads</title><link>https://moreappliancecalls.com/guides/website-essentials-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/website-essentials-appliance-repair/</guid><pubDate>Sun, 30 Aug 2026 00:00:00 GMT</pubDate><description>One page per appliance, the diagnostic fee up front, tap-to-call, speed, brands, service area and a booking path. What an appliance repair website needs and what it can skip.</description></item><item><title>How an appliance repair company shows up in ChatGPT, Perplexity and Google AI answers</title><link>https://moreappliancecalls.com/guides/ai-search-chatgpt-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/ai-search-chatgpt-appliance-repair/</guid><pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate><description>Homeowners now ask AI who repairs Samsung refrigerators nearby. What those answers are built from, and the pages and profile fields that get an appliance repair shop named in them.</description></item><item><title>Facebook and Instagram ads for appliance repair: what to offer, what creative works, and how much to spend</title><link>https://moreappliancecalls.com/guides/facebook-instagram-ads-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/facebook-instagram-ads-appliance-repair/</guid><pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate><description>Meta ads do not catch the emergency fridge call, but they fill the slow weeks. The offers, phone video, budgets and retargeting that work for an appliance repair company.</description></item><item><title>Google Ads for appliance repair: budgets, the campaigns that book calls, and the ones that pay for YouTube tutorials</title><link>https://moreappliancecalls.com/guides/google-ads-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/google-ads-appliance-repair/</guid><pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate><description>What a tracked appliance repair call costs on Google, how to split Local Services Ads and Search by appliance, and the negative keywords that stop the bleeding.</description></item><item><title>Google Business Profile for appliance repair: categories, services, photos and the fields nobody fills in</title><link>https://moreappliancecalls.com/guides/google-business-profile-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/google-business-profile-appliance-repair/</guid><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate><description>How to set up and maintain a Google Business Profile for an appliance repair company so it ranks for refrigerator, washer and dryer searches and converts the caller.</description></item><item><title>How to get more Google reviews for an appliance repair company</title><link>https://moreappliancecalls.com/guides/get-more-google-reviews-appliance-repair/</link><guid>https://moreappliancecalls.com/guides/get-more-google-reviews-appliance-repair/</guid><pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate><description>The kitchen ask, the exact words, when to send the link, and what a healthy review pace looks like for an appliance repair shop running one to five vans.</description></item></channel></rss>