An appliance repair company sells one thing: a technician at the door this week. The homeowner with a warm refrigerator has already called two other shops by the time your voicemail picks up. That is the whole marketing problem for this trade, and almost nobody selling marketing to appliance techs understands it.
This site is written for the owner who runs one to five vans, books a diagnostic for $79 to $129, and makes the real money on the repair that follows.
What is on the site
The benchmark report comes from 15,956 public Google Business Profile listings of appliance repair companies across 51 states. The median shop has 22 reviews. 35.3% have fewer than 10. 31.1% list no website. Shops with a website have a median of 39 reviews; shops without one sit at 7. Find your own numbers in it before you spend anything.
The guides cover what actually fills a dispatch board: getting the review asked for while the tech is still in the kitchen, a Google profile that lists refrigerator, washer and dryer as separate services, Google Ads that stop paying for "how to fix a dryer that squeaks", a text-back for the calls you miss while you are under a dishwasher, and how to show up when someone asks ChatGPT who repairs Samsung refrigerators nearby.
The missed-call calculator takes your average ticket and call volume and shows what unanswered calls cost you each month. For a solo tech it is usually the single biggest leak in the business.
Our stance
Every number here traces back to the dataset or is marked as an example. Every guide tells you how to do the work yourself. If you would rather hand it off, pick a service and we run it for 14 days free. No card, no contract, text or call. If the schedule does not get fuller, you owe nothing.
Who writes this
Steven Von edits the site. He has run marketing for local service companies for years, appliance repair shops included, and builds the benchmark data himself from public listings. Read more on the about page.