Where your competition is in Minnesota
The largest concentrations of appliance repair companies in our Minnesota data are in Rochester, Minneapolis, St Paul, Bloomington, Duluth, Burnsville, Eden Prairie and St Cloud. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Rochester.
The map pack in Minnesota
The map pack is a three-slot race, and in Minnesota it is won by review count and recency far more than by rating: 70.5% of Minnesota appliance repair companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 92 reviews and the 90th is 201. Those are the numbers to plan around, not the median.
The website gap in Minnesota
31% of Minnesota appliance repair companies list no website on their Google profile, about as many than the national 31.1%. Nationally, appliance repair companies with a website have a median of 39 reviews against 7 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
9.5% of Minnesota appliance repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Minnesota compares
Of the 49 states in our data, Minnesota ranks 26th for the number of appliance repair companies, 21st for median review count, and 36th for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Minnesota | 116 | 28.5 | 31% |
| Illinois | 439 | 18 | 39% |
| Indiana | 154 | 40 | 38.3% |
| Iowa | 71 | 22 | 36.6% |
| Kansas | 84 | 11.5 | 36.9% |
| Michigan | 204 | 42 | 34.3% |
| Missouri | 136 | 24 | 37.5% |
| Nebraska | 53 | 14 | 34% |
| North Dakota | 28 | 16.5 | 32.1% |
What to do first in Minnesota
- Put up a real website if you are in the 31% without one. Service pages, city pages for Rochester, Minneapolis, St Paul, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 28.5-review shop past the Minnesota 75th percentile (92) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Minnesota customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 28.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.