Where your competition is in Kentucky
The largest concentrations of appliance repair companies in our Kentucky data are in Louisville, Lexington, Paducah, Danville, Owensboro, Bowling Green, Covington and Elizabethtown. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Louisville.
The map pack in Kentucky
The map pack is a three-slot race, and in Kentucky it is won by review count and recency far more than by rating: 47.3% of Kentucky appliance repair companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 83 reviews and the 90th is 218. Those are the numbers to plan around, not the median.
The website gap in Kentucky
32.7% of Kentucky appliance repair companies list no website on their Google profile, about as many than the national 31.1%. Nationally, appliance repair companies with a website have a median of 39 reviews against 7 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
6.1% of Kentucky appliance repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Kentucky compares
Of the 49 states in our data, Kentucky ranks 30th for the number of appliance repair companies, 10th for median review count, and 28th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Kentucky | 98 | 35 | 32.7% |
| Alabama | 144 | 29 | 41% |
| Delaware | 29 | 19 | 34.5% |
| Florida | 771 | 31 | 30.7% |
| Georgia | 354 | 23.5 | 36.2% |
| Maryland | 184 | 29 | 32.6% |
| Mississippi | 75 | 9 | 56% |
| North Carolina | 268 | 42.5 | 32.1% |
| South Carolina | 147 | 48 | 38.1% |
What to do first in Kentucky
- Put up a real website if you are in the 32.7% without one. Service pages, city pages for Louisville, Lexington, Paducah, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 35-review shop past the Kentucky 75th percentile (83) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Kentucky customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 35 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.