Where your competition is in Delaware
The largest concentrations of appliance repair companies in our Delaware data are in Wilmington, Dover, Middletown, Newark, New Castle, Bear, Townsend and Wyoming. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wilmington.
The map pack in Delaware
Google shows three businesses in the map pack for a search like "appliance repair company near me" in Wilmington. In Delaware the shops that hold those spots usually sit near the 90th percentile, 522 reviews, not the median. 24.1% of Delaware appliance repair companies have passed 100 reviews; the other 75.9% are competing for whatever is left below the fold.
The website gap in Delaware
A website is the clearest marker of a appliance repair company that is going to compete for the map pack, and 34.5% of appliance repair companies in Delaware do not have one linked. Across the country the median review count with a site is 39, without one 7. If your shop is in the 34.5%, start there.
Hours and after-hours calls
13.8% of Delaware appliance repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Delaware compares
Of the 49 states in our data, Delaware ranks 44th for the number of appliance repair companies, 33rd for median review count, and 22nd for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Delaware | 29 | 19 | 34.5% |
| Alabama | 144 | 29 | 41% |
| Florida | 771 | 31 | 30.7% |
| Georgia | 354 | 23.5 | 36.2% |
| Kentucky | 98 | 35 | 32.7% |
| Maryland | 184 | 29 | 32.6% |
| Mississippi | 75 | 9 | 56% |
| North Carolina | 268 | 42.5 | 32.1% |
| South Carolina | 147 | 48 | 38.1% |
What to do first in Delaware
- Put up a real website if you are in the 34.5% without one. Service pages, city pages for Wilmington, Dover, Middletown, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 19-review shop past the Delaware 75th percentile (94) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Delaware customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 19 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.