Where your competition is in Missouri
The largest concentrations of appliance repair companies in our Missouri data are in St. Louis, Kansas City, Joplin, Independence, Springfield, Jefferson City, Lee's Summit and Columbia. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in St. Louis.
The map pack in Missouri
The map pack is a three-slot race, and in Missouri it is won by review count and recency far more than by rating: 57.8% of Missouri appliance repair companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 100 reviews and the 90th is 503. Those are the numbers to plan around, not the median.
The website gap in Missouri
37.5% of Missouri appliance repair companies list no website on their Google profile, more than the national 31.1%. Nationally, appliance repair companies with a website have a median of 39 reviews against 7 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
17.6% of Missouri appliance repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Missouri compares
Of the 49 states in our data, Missouri ranks 24th for the number of appliance repair companies, 26th for median review count, and 13th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Missouri | 136 | 24 | 37.5% |
| Illinois | 439 | 18 | 39% |
| Indiana | 154 | 40 | 38.3% |
| Iowa | 71 | 22 | 36.6% |
| Kansas | 84 | 11.5 | 36.9% |
| Michigan | 204 | 42 | 34.3% |
| Minnesota | 116 | 28.5 | 31% |
| Nebraska | 53 | 14 | 34% |
| North Dakota | 28 | 16.5 | 32.1% |
What to do first in Missouri
- Put up a real website if you are in the 37.5% without one. Service pages, city pages for St. Louis, Kansas City, Joplin, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 24-review shop past the Missouri 75th percentile (100) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Missouri customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 24 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.