Facebook and Instagram ads for a appliance repair company
Nobody with a warm refrigerator is scrolling Facebook for a tech. Meta is where the homeowner who has tolerated a slow dryer for three months finally sees a reason to fix it. So the offers are planned work: dryer vent cleaning at $129 to $169 flat, a washer tune-up, a pre-holiday oven check. Leads run $10 to $30, cheaper than Google and softer, which means a text within five minutes or they are gone.
Creative is phone video from the van: lint coming out of a vent, a fridge coil before and after. The mistake is boosting a post; boosting buys likes, not bookings. Working at two weeks: one offer live, retargeting running, a cost per lead beside Google's.