Where your competition is in North Dakota
The largest concentrations of appliance repair companies in our North Dakota data are in Fargo, Bismarck, Minot, Grand Forks, Jamestown, Mandan, Williston and Surrey. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Fargo.
The map pack in North Dakota
Google shows three businesses in the map pack for a search like "appliance repair company near me" in Fargo. In North Dakota the shops that hold those spots usually sit near the 90th percentile, 125 reviews, not the median. 10.7% of North Dakota appliance repair companies have passed 100 reviews; the other 89.3% are competing for whatever is left below the fold.
The website gap in North Dakota
A website is the clearest marker of a appliance repair company that is going to compete for the map pack, and 32.1% of appliance repair companies in North Dakota do not have one linked. Across the country the median review count with a site is 39, without one 7. If your shop is in the 32.1%, start there.
Hours and after-hours calls
3.6% of North Dakota appliance repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How North Dakota compares
Of the 49 states in our data, North Dakota ranks 45th for the number of appliance repair companies, 39th for median review count, and 33rd for the share with no website, so a website alone will not set you apart here. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| North Dakota | 28 | 16.5 | 32.1% |
| Illinois | 439 | 18 | 39% |
| Indiana | 154 | 40 | 38.3% |
| Iowa | 71 | 22 | 36.6% |
| Kansas | 84 | 11.5 | 36.9% |
| Michigan | 204 | 42 | 34.3% |
| Minnesota | 116 | 28.5 | 31% |
| Missouri | 136 | 24 | 37.5% |
| Nebraska | 53 | 14 | 34% |
What to do first in North Dakota
- Put up a real website if you are in the 32.1% without one. Service pages, city pages for Fargo, Bismarck, Minot, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 16.5-review shop past the North Dakota 75th percentile (36) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where North Dakota customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 16.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.