Analytics and reporting for a appliance repair company
Impressions and clicks mean nothing to an appliance repair owner. The numbers that matter: tracked calls over 45 seconds, booked diagnostics, completed repairs, average ticket and cost per booked job, by channel. Google Ads, LSA, Meta, the profile and the website each need a tracking number or a form source so the Monday report can say where the week's jobs came from.
The mistake is a dashboard with 30 metrics and no answer to "what did a booked job cost me from Google last month". After two weeks, working looks like a one-page weekly report with your position against the benchmark report medians for your state.