Where your competition is in Oregon
The largest concentrations of appliance repair companies in our Oregon data are in Portland, Salem, Eugene, Bend, Oregon City, Medford, Milwaukie and Beaverton. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Portland.
The map pack in Oregon
Google shows three businesses in the map pack for a search like "appliance repair company near me" in Portland. In Oregon the shops that hold those spots usually sit near the 90th percentile, 319 reviews, not the median. 32.5% of Oregon appliance repair companies have passed 100 reviews; the other 67.5% are competing for whatever is left below the fold.
The website gap in Oregon
27% of Oregon appliance repair companies list no website on their Google profile, fewer than the national 31.1%. Nationally, appliance repair companies with a website have a median of 39 reviews against 7 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
11.9% of Oregon appliance repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Oregon compares
Of the 49 states in our data, Oregon ranks 25th for the number of appliance repair companies, 2nd for median review count, and 42nd for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Oregon | 126 | 51 | 27% |
| Alaska | 18 | 7.5 | 22.2% |
| California | 1,183 | 17 | 25.2% |
| Hawaii | 53 | 6 | 49.1% |
| Washington | 249 | 32 | 25.3% |
What to do first in Oregon
- Put up a real website if you are in the 27% without one. Service pages, city pages for Portland, Salem, Eugene, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 51-review shop past the Oregon 75th percentile (124) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Oregon customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 51 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.