Where your competition is in Colorado
The largest concentrations of appliance repair companies in our Colorado data are in Denver, Aurora, Colorado Springs, Grand Junction, Englewood, Westminster, Fort Collins and Arvada. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Denver.
The map pack in Colorado
The map pack is a three-slot race, and in Colorado it is won by review count and recency far more than by rating: 59.6% of Colorado appliance repair companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 97 reviews and the 90th is 360. Those are the numbers to plan around, not the median.
The website gap in Colorado
A website is the clearest marker of a appliance repair company that is going to compete for the map pack, and 30.5% of appliance repair companies in Colorado do not have one linked. Across the country the median review count with a site is 39, without one 7. If your shop is in the 30.5%, start there.
Hours and after-hours calls
15.5% of Colorado appliance repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Colorado compares
Of the 49 states in our data, Colorado ranks 13th for the number of appliance repair companies, 31st for median review count, and 38th for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Colorado | 220 | 21 | 30.5% |
| Idaho | 67 | 51 | 25.4% |
| Montana | 37 | 40 | 32.4% |
| Nevada | 90 | 17.5 | 35.6% |
| Utah | 105 | 25 | 35.2% |
| Wyoming | 18 | 28.5 | 22.2% |
What to do first in Colorado
- Put up a real website if you are in the 30.5% without one. Service pages, city pages for Denver, Aurora, Colorado Springs, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 21-review shop past the Colorado 75th percentile (97) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Colorado customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 21 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.